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“How much brand damage was done and how much faith burned?” he said, also calling the situation a “chaotic mess.” George Broussard, co-founder of Apogee (3D Realms), criticized the way Unity handled the Runtime Fee rollout and overall communication with developers.

The Falconeer creator Tomas Sala doesn’t expect Unity to retract the changes: “If this was a well crafted switcheroo for a less offensive plan after pitching a horrible plan, the it is the most disorganized, disheveled and ill prepared feint ever.” Sala also criticized the company for trying to sell additional services to developers in exchange for lower fees, calling the move illegal and “just cartoonishly evil.” Game designer Tom Francis, who worked on games like Gunpoint and Heat Signature, called the rollout of the Runtime Fee an “astonishing scumbag move,” adding that a “partner who can and will change how much of your revenue you owe them after you’ve made and released your game needs to be avoided like the plague.”

Unity web player wont work install#

Odd Tales founder Tim Soret perfectly summed up some of these concerns: “How can we trust that they won’t raise the price per install later? That they won’t force us to add an always-online DRM or a Unity login for our customers? Or that they won’t change the business model randomly again? How can we even trust the numbers they provide? How can they discard false positives like piracy?”

Even after some clarification following the initial backlash, many developers still have questions about the upcoming extra fees. The biggest issue with the announcement of the Runtime Fee, besides its controversial nature, is poor communication and the lack of proper explanation on Unity’s part. Why do developers criticize the Runtime Fee? install-bombing), saying that it has “fraud detection practices in our Ads technology.”

Unity promises to protect developers from fraudulent and abusive practices (e.g.

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Fees for games distributed via subscription services like Game Pass or PS Plus are said to be charged to distributors (Microsoft or Sony), not developers.

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Demos are free of charge unless they include the download of the full game (as in the case of Early Access titles).

Charity games and charity bundles will be free of charge.

playing a game on Steam and then installing it on Steam Deck)

Fees will be applied if the same user installs a title on another device (e.g.

Unity will only charge for an initial installation, so re-installs won’t count.

Devs using other Unity services like LevelPlay or Unity Gaming Services will be able to receive special discounts from the company.

Unity track installs with its “own proprietary data model,” although it is unclear how exactly it works or how developers will be able to verify this data.

We detailed all the changes in our article (link above), but here are the key points that take into account further clarification from Unity:

After that, the company will charge $0.20 for every install above the threshold. On September 12, Unity announced the so-called Runtime Fee, which will be charged for every install above certain thresholds starting January 1, 2024.įor example, for devs using the free Unity Personal plan the criteria are $200k in revenue in the last 12 months AND 200k lifetime downloads.